Why Is Content Syndication Important?Ĭontent syndication is an increasingly important growth tool for publishers, given that it can both boost content engagement as well as SEO performance through backlink generation. By using a content syndication platform, publishers can increase their exposure while maintaining control over their brand messaging and content quality. Some of the most popular content syndication platforms include Outbrain, Taboola and Flipboard. These platforms typically specialize in content syndication marketing and offer a range of features such as scheduling, tracking and reporting.Ĭontent syndication platforms typically support different types of content such as articles, videos, infographics and other visual content. It is a crucial component of a content syndication strategy, allowing publishers to amplify their reach by distributing their content to various third-party platforms. What Is a Content Syndication Platform?Ī content syndication platform is a tool that enables the distribution of content across multiple platforms. On the other hand, Google penalizes duplicated content and publishers could see their content slide down the search engines results page (SERP) rankingsĭespite the risks, syndicated content is still a strategy worth pursuing, given the potential audience traffic and lead generation upside, as long as publishers minimize the risk.įor those just beginning to explore this space, check out our detailed guide on content syndication SEO to understand more about the process, its benefits and also its pitfalls. On one hand, content syndication can help achieve greater visibility and generate additional backlinks that increase traffic to the site and convince Googlebot that a site is reputable. It goes through an entire lifecycle of being published, shared, updated and - in many cases - being republished via content syndication platforms.įor both publishers and content creators, syndicating content can be a daunting prospect. Content, once published online, rarely remains rooted to the same spot.

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